TURN YOUR HOT TAKES INTO HOT LEADS
Using my Founder’s Voice Framework, I help B2B founders and agency owners turn their experience and POV into deal flow and sales from LinkedIn, email, and long-form content.
TRUSTED BY FAST-GROWTH FOUNDERS
YOUR VOICE CAN’T TURN INTO PIPELINE IF IT STAYS TRAPPED IN YOUR HEAD
If your #1 priority as a B2B founder or agency owner is creating more pipeline – not churn or margins – I’ll help you turn the things you’re already saying in calls with prospects & customers into inbound demand, so you can:
Tolerate industry-shifting developments like AI
Limit dependence on expensive or slow-to-scale channels like ads and SEO
Show up in LLM citations when your buyers start shopping
THE COPY TRAIL IS AN IDEAL FIT FOR FOUNDERS WHO…
Are doing $1M+ ARR and want to invest in a pipeline source they can actually control
Have strong opinions, unique POVs, contrarian takes, and interesting stories that close deals but aren’t building top-of-funnel flow
Are willing to spend 1-2 hours per week thinking about content… and use the rest of their time to run the business
9:1 ROI USING FOUNDER’S VOICE FRAMEWORK
“If you’re anything like me and find it a drain to constantly come with content ideas whilst you spin many other plates, you need Ashwin. He gives you the confidence to run your business whilst he handles ‘front of house’ with aplomb. Ashwin quickly crushed any jeopardy I felt handing over content and social media to someone else, not only by being able to replicate my voice but adding additional layers of value to the point that no one ever noticed it wasn’t me writing – that is a big sign of quality.”
Ed Leake, Midas Media & God Tier Ads
WHY SOCIAL ISN’T FILLING UP THE TOP OF YOUR FUNNEL
Forgettable content that sounds like everyone else (no POV)
Not connecting your ideas to your buyers’ problems
Pushing for deals and ignoring people who aren’t buying right now
Ideal customers don’t understand your offer or product
No follow-up (comments, replies, DMs) to close the opportunity loop
WHAT YOU CAN EXPECT AFTER OUR FIRST 90 DAYS
Total clarity on your individual positioning
New intel on why deals close or stall, hidden competitors, etc.
Content engine that sounds like you with minimal effort
Engagement from people you see as future clients
Sales conversations with current network and new connections
OFFER BREAKDOWN & PROCESS
-
Business deep dive: offer, funnel, ideal clients
Strategy buildout and social profile rebuild
3 high-signal posts a week in your voice
3 emails a month to fit your outreach & nurture strategy
Engagement & DM-to-call playbook
Monthly opportunity & pipeline review
-
Duration: 3-4 weeks
• Intake survey and audit
• Review sales call recordings
• Strategy and narrative buildout (2 routes) -
Duration: 4-6 weeks
• Biweekly interviews with idea prep
• Draft reviews with tight feedback loops
• Initial observations and insights -
Duration: 4 weeks
• Ongoing interview-publish-study-iterate loop
• Introduction of supporting graphics
• Turn early clarity into owned storylines -
Extend past 90 days to sustain visibility and support deal flow. Production continues with additional strategic involvement.
• New format testing e.g. short-form video, memes, etc.
• Quarterly review of POV and content themes
• New content buckets to support hiring and other goals
FOUNDERS CHOOSE ME BECAUSE I GET RESULTS
→ High-touch, white-glove service with max roster of 4-5 founders
→ No secret subcontractors or mass-produced content
→ Average client lifetime of 29 months
+68%
REVENUE
+323%
FOLLOWERS
+212%
DEAL SIZE
9:1
ROI
CLEAR & SIMPLE PRICING
Hiring a full-time content strategist and copywriter to do this for you costs six figures in salary alone. By working with me, you get that proven expertise in concentrated doses where it has the largest impact, while freeing up time to run and grow your business.
$10,000 for the first 90 days, payable in two equal installments
$2,500 a month after that
Renew monthly after 90 days with 30-day cancel notice
Hey, I’m Ashwin.
I’ve made a career out of learning how people buy things online.
→ 8 yrs in B2B across IC + leadership roles in growth, conversion, and content marketing
→ 4 yrs as an agency copywriter working with brands like Diageo and Viacom
→ 4 yrs in editorial roles planning, creating, and deploying buyer-first content programs
→ ex-head of marketing @ Optmyzr, ex-fractional @ God Tier Ads
→ Conversion and growth partner to 12+ B2B tech products and agencies
→ 2x founding growth marketer scaling from sub-$4M to $15M+ ARR
→ Tolkien disciple, hobby DJ, Lego aficionado, and habitual road-tripper
FREQUENTLY ASKED QUESTIONS
What You Need To Know Before We Talk
-
Definitely. The quality of your inputs and setup are directly related to the quality of AI output. Knowing what to feed the system, in what structure, and how to retrieve insights are more important than which model or tool you use. But doing this takes time if you don’t have a system already, which means time (and opportunity) you’d need to sacrifice on the business end.
-
As we nail down your positioning and strategy in the first 2 weeks, you’ll start to see and feel the clarity around how your work builds trust with future clients.
Social metrics like engagement and followers typically trend up within the first 30 days, especially for accounts with existing activity and audience. How soon you start getting top-of-funnel deal flow will vary. If you already have reach, a systematic approach can deliver the inbound opportunities as early as 4-8 weeks. Lower-visibility accounts tend to need 90 days of consistent posting to earn the trust that turns attention into opportunity.
-
During the strategy phase, you’ll need to think deeply about your vision, business, and clients. More detailed answers will create a clearer strategy, so budget 4-6 hours during the first 2 weeks.
As we move into production and iteration, expect to spend 1-2 hours a week thinking of your answers, doing the interview, leaving feedback on drafts, and interacting on social.
-
Many ghostwriting programs fail to account for the goal founders actually crave: revenue. My goal is not to maximize your engagement metrics or make you go viral, but to help you channel your ideas in a way that makes your ideal clients take notice.
That and my track record of results (see above).
-
Because I’ve built inbound engines for 4 agency owners and turned it into a repeatable process anyone can buy.
And because all but one of the clients I’ve worked with in the last 5 years knew me from X or LinkedIn.
-
Depends on the project. I’m a conversion copywriter comfortable with multiple channels: websites, landing pages, email, ads, BOFU content. If your project is in one of these spaces (or something adjacent), book a call. I’d love to hear about what you’re building.