Everything kicks off with a consultation and discovery call – not to pitch you but to learn where your business is, where you want to take it, and see if my skill set is a match for those goals. If we agree that there’s an opportunity to team up, I’ll share a contract that covers what we’ll do, how we’ll do it, what you’ll get, and what we’ll pay. Your signature and either partial or full payment (depending on our engagement) are required to reserve your slot.

Definitely. The quality of your inputs and setup are directly related to the quality of AI output. Knowing what to feed the system, in what structure, and how to retrieve insights are more important than which model or tool you use. But doing this takes time if you don’t have a system already, which means time (and opportunity) you’d need to sacrifice on the business end.

No. All projects include an express audit. Full audits are part of my messaging package (Conversion Clarity) and fractional retainer (Conversion Partners). I dive into your business operations, performance data, customer reviews, messaging, and conversion paths. I look at your top 2-3 competitors to see how they’re positioning themselves. And I’ll also interview a handful of customers, your CEO, and the people running sales, customer success, and marketing. In the end, you receive a conversion audit deck with my observations and recommendations.

Every asset I produce begins with an outline or brief based on my research and any intelligence you share with me. Also included are a draft, up to two rounds of revisions (one deep and one for polish), and final production-ready copy. All deliverables also include a low-fidelity wireframe or collaboration with your design team. For an added fee, I can deliver production-ready design if you’d like to consolidate copy and art into one project. Along with the handover of final assets, you’ll get an implementation briefing and written testing recommendations.

It depends on the scope of our work together. While I can’t guarantee results, my clients typically see pipeline, revenue, and conversion improvements after we implement what they learn from early testing. All projects include one round of post-testing optimization; retainers have them baked into the process. If you want to hire me for a project and require ongoing testing and optimization support (or think you might), please let me know during discovery so I can include the option in your quote.