8:1 ROI from social: 6 figures in sales with founder-led content for God Tier Ads
God Tier Ads is a leading Google Ads framework and operating system by Ed Leake. Alongside a community and two specialized coaching cohorts, it formed the cornerstone of Ed’s promise to take the guesswork out of PPC. A strong product suite with powerful and extensive social proof, I amplified Ed’s sharp POV across his LinkedIn, YouTube, website, and email to drive attention, interest, and sales.
$817,530
New GTA product sales
323%
New follower growth
8:1
ROI on organic content
“If you’re anything like me and find it a drain to constantly come with content ideas whilst you spin many other plates, you need Ashwin. He gives you the confidence to run your business whilst he handles ‘front of house’ with aplomb. Ashwin quickly crushed any jeopardy I felt handing over content and social media to someone else, not only by being able to replicate my voice but adding additional layers of value to the point that no one ever noticed it wasn’t me writing – that is a big sign of quality.”
Ed Leake, Founder
Challenge: Founder juggling agency + three info products
In late 2018, My Ally’s sales reps were sourcing the majority of their own pipeline. Marketing’s impact was focused on founder branding and paid media campaigns, but lacked a strategic foundation that could compound. A change at the CMO level brought a more structured approach and an ambitious mandate to generate 7 figures of pipeline within 12 months.
Tension: Abundant proof with next to no promotion
Despite ad campaigns that looked profitable on paper, My Ally’s marketing program was generating less than $400,000 in pipeline and sales was closing fewer than 15% of all leads. In less than one quarter since closing its series A round, My Ally’s revenue team was falling short of investor expectations. With performance dipping and pressure mounting, the founder made a change in leadership at the CMO and CRO positions.
Solution: Founder-led content built around sharp POVs
The new CMO switched focus from broad-spectrum content marketing to targeting in-market customers showing active buying signals. I turned fresh customer research into new positioning and messaging, website copy, and sales enablement materials for internal and channel partner reps: sales decks, spec sheets, and case studies.
Outcomes: Six figures a year on near autopilot at 8:1 ROI
With the new positioning underpinning everything marketing and sales were producing, pipeline and win rate grew rapidly. Digital paid and organic distribution became more profitable, generating a surge in new interest aided by channel sales, in-person events, and a dedicated champion-building effort from account executives.