9:1 ROI from social: 6 figures in sales with founder-led content for God Tier Ads
God Tier Ads is a leading Google Ads framework and operating system by agency founder and PPC expert Ed Leake. Alongside a community and two specialized coaching cohorts, it formed the cornerstone of Ed’s promise to take the guesswork out of PPC.
Ed was producing an enormous amount of value for members behind the scenes but doing far less promoting it, due to his agency business and coaching cohorts. He was aware that he was sitting on a mountain of source content without enough distribution while facing a large unaddressed market.
With so much of Ed’s success coming from his no-nonsense approach and quintessentially British humor, and his info products closely linked to his personal brand, he needed his personality and wit to come through in marketing to avoid being perceived as another one of the “gurus” he vocally calls out for their lack of originality and flavor.
God Tier’s biggest advantage was greater than its strong product suite with powerful and extensive social proof. It was a founder with a sharp POV, which formed the cornerstone of copy revisions, conversion testing, and message distribution across LinkedIn, YouTube, website, and email to drive attention, interest, and sales.
$670,565
Total product sales
417%
New follower growth across platforms
9:1
ROI on organic content
“If you’re anything like me and find it a drain to constantly come with content ideas whilst you spin many other plates, you need Ashwin. He gives you the confidence to run your business whilst he handles ‘front of house’ with aplomb. Ashwin quickly crushed any jeopardy I felt handing over content and social media to someone else, not only by being able to replicate my voice but adding additional layers of value to the point that no one ever noticed it wasn’t me writing – that is a big sign of quality.”
Ed Leake, Founder
