Breaking the $15M ARR milestone: Strategy, growth & conversion optimization for Optmyzr
Optmyzr is a multi-channel paid media management platform. In 2020, they lacked a cohesive go-to-market strategy and distinct messaging.
My role was to build foundational positioning and messaging along with leadership, create a multi-channel education and conversion program (including product UX copy), and run the production and distribution engine.
I did this on the back of four core pillars: buyer-centric website messaging, editorial and expert-led content with a distinct POV, ongoing optimization testing for key conversion points such as comparison and demo pages, and post-signup experiences for self-serve and sales-led leads.
87%
More qualified leads from SEO + AEO
4.2x
ARR growth
$202,407
MRR lift from new user onboarding
“In Ashwin, I found a collaborator who understood my vision and knew how to turn those ideas into results. His work shaping our marketing strategy grew conversion rates and drove some of the most lucrative deals in Optmyzr's history. He’s left a lasting imprint on our brand and company.”
Frederick Vallaeys, Founder & CEO
